New Rules on the Horizon

YouTube is set to implement new rules targeting AI-generated video material. Users will soon be able to request the removal of AI-created imposters.

Evaluating Removal Requests

The platform will consider whether the videos are parodies and if the real people depicted can be identified.

Mandatory Disclosure

YouTube will require creators to disclose when content was made using AI. Violations may lead to content removal or suspension from YouTube’s partner program.

Safeguarding Artists

Music partners can request the removal of AI-generated music content that mimics an artist’s unique voice.

A Wider Trend

Meta, Facebook and Instagram’s parent company, will also require advertisers to disclose when AI is used in political ads.

Insiders View

As AI continues to evolve, these new rules represent a significant stride towards transparency and accountability in the era of AI.